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Senen, Kota Jakarta Pusat, DKI Jakarta 10450 2011.ĭipublikasikan oleh LPPM Universitas Bina Sarana Informatika Jakarta Jl. Manajemen Periklanan.Ĭommunication Taktik & Strategi. Journal of Product and Brand Management 2003 12, 1 ABI/INFORM Global pg. Journal or marketing theory and Practice.
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With the analysis results obtained will serve as a decision making for progress in the future.Ĭhowdhury, J.Reardon, J. Peningkatan Pemasaran Dengan Cara Pendekatan Konsumen Terhadap Penggunaan Jasa J&T Ekspress This research was conducted in Mongonsidi Medan where this study aims to determine how the influence of the service marketing mix consisting of: Product (X1), Promotion (X2), on the consumer's purchase decision (Y) to use the J& T expedition service. Through serjumlah respondents to rate the effectiveness of marketing communications by using SPSS application.
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Through this marketing strategy, then Salemba bookstore trying to gauge the level of customer imaging to bookstores and also find a way to change its marketing strategy in the future Buku Manajemen Pemasaran mempelajari hal-hal yang terkait dengan bidang studi atau ilmu yang lain seperti manajemen, ekonomi, riset pemasaran, Nasional dan Internasional secara mikro dan makro dan lainnya. One strategy to do is to increase brand awareness to promoteīookstore to its customers and create a unique selling proposition strategy orientation by binding to its customers through the card to the customer to prioritize breakthrough image enhancement bookstore. Promotional efforts and pemasaranya Salemba bookstore doing a lot of promotion and marketing strategies that have a program of work are like the advertising and marketing strategy with the use of a membership card ownership. By considering these aspects then Salemba bookstore trying to develop its marketing efforts in the field of libraries with all age groups and gender. It can be seen from the many new bookstore standing or that has been growing rapidly, when viewed from one aspect of education is certainly a lot of need for reading. Marketing efforts for the development of urgently needed. Judging from the level of competition bookstore today's highly competitive, because it's all One provider of reading material is a book store. With the large number of people and the advancement of education, a lot of people that require the development of knowledge that comes from reading materials such as books, novels, magazines, and other reading materials.